Online printing and on-demand printing

Online & On-Demand Printing — A New Choice for the Print Industry

          In today’s digital era where online business is growing rapidly, online and on-demand printing has become a popular option for those needing high-quality prints in adjustable quantities. These services address the need for speed, flexibility, and cost control.

The Evolution of Print: From Offset to Online

     1. Offset Printing: A Solid Foundation

Historically, most print shops relied on offset technology, using platesetters and sophisticated printing systems. This process remains popular for large volumes due to its low unit cost and high quality.

     2. Moving Online

Print providers in Thailand began adopting online channels—launching websites to accept orders and offering internet-based services. While convenient, only a few print shops can support truly small quantities at accessible prices.

     3. Digital Technology: The On-Demand Option

Digital systems such as Dry Toner and LED UV Inkjet were developed to handle shorter runs with faster turnaround—ideal for businesses that need high flexibility.
 

Why Online & On-Demand Print Shops Are Still Limited

     Despite strong demand, several constraints mean relatively few providers offer these services.

1. Technological Constraints

• Large offset presses are designed for high-volume production.
• Re-makeready for short runs takes time and consumes materials such as paper, solutions, and inks.

2. High Investment

• Digital technologies like LED UV Inkjet require significant upfront investment.

• Press lifespan and maintenance costs can be volatile, increasing risk for operators.

3. Complex Marketing & Operations

• Providers need strong know-how in logistics and production management.
• Profitability depends on sufficient customer volume and effective marketing.

Types of Online & On-Demand Print Providers

     Services generally fall into two broad categories:

1. Offset Print Shops

• Best for large-volume jobs such as brochures, books, or packaging boxes.
• Example: Tonchabub Printing (www.tonchabub.co.th) with modern printing and management systems.

2. Digital Print Shops

• Ideal for shorter runs such as invitations, posters, or product labels.
• Some digital shops produce in-house, while others partner with specialized providers.

 

Advantages of Online & On-Demand Printing

1. Convenience

   • Order via website or online platforms.

   • Door-to-door delivery reduces time and costs.

2. Flexible Quantities

   • Perfect for businesses that need adjustable print volumes.

3. Consistent Quality

   • Modern technology enables stable quality even for small runs.

4. Great for Small Businesses & Startups

   • Helps reduce costs for new entrepreneurs.

What to Watch Out for When Choosing a Print Shop

1. Verify Provider Credibility

   • Check reviews and samples from past clients.

2. Compare Prices & Services

   • Ensure the price you pay matches the quality you receive.

3. Ask About the Technology Used

   • Digital printing is ideal for speed and short runs; offset may be more economical at scale.

FAQs

1. How are online/on-demand print shops different from traditional print shops?

     Online/on-demand shops let customers order easily online and support small quantities, while traditional shops focus on high-volume runs.

2. What are the advantages of digital printing?

     Digital reduces makeready time and suits fast, small-quantity jobs.

3. Is offset printing still suitable today?

     Yes—for high volumes, thanks to low unit costs and excellent quality.

4. Why is digital printing often more expensive per unit than offset?

     Because the technology and machinery are costly, and per-unit economics differ at low volumes.

5. Which type of provider is best for small runs?

     Digital print shops—ideal for items like business cards, posters, or product labels.

6. How can I assess online print quality?

     Request printed samples or review feedback from other customers before ordering.