A flyer is one of the most popular marketing tools for promoting products or services effectively, at a low cost and with fast turnaround. Proper preparation before ordering flyer printing ensures the final product is accurate, impactful, and free from errors.
1. Define purpose and target audience
- Promote new products
- Announce special promotions
- Invite customers to events
- Provide product or service details
2. Prepare concise and engaging content
- Main offer or promotion
- Product/service details
- Contact info: phone, website, or QR code
- Company logo or branding
- Relevant images
3. Choose flyer size and format
- A4 (21 x 29.7 cm) – ideal for detailed content
- A5 (14.8 x 21 cm) or A6 (10.5 x 14.8 cm) – compact and portable
4. Select paper type and thickness
- Art paper gloss/matte 130–160 gsm
- Bond paper for budget-friendly jobs
5. Prepare artwork files
Use high-resolution files (.ai, .pdf, .psd) at 300 dpi with 3 mm bleed on all sides.
6. Decide print quantity
Larger orders reduce unit cost. Always allow extra copies for backup.
7. Consider finishing and special effects
Options include matte/gloss lamination, Spot UV, or embossing for a premium look.
8. Plan production time and delivery
Confirm production lead time in advance, especially for urgent projects.