Choosing product labels isn’t only about looks—it conveys your brand image and brand equity precisely. Good labels help customers remember your brand, understand product information, and enhance packaging appeal.
For example, if you need to choose product labels for skincare items, consider PP or PET materials for water resistance and a premium feel.
But labels aren’t one-size-fits-all. So, which type suits your packaging? Check out the guidance below.
Choose labels that fit each product type
| Label Type | Key Properties | Best For |
| Paper Labels | Low cost, great color printing, not water-resistant | Paper boxes, dry goods, stationery |
| PVC Labels | Water-resistant, moisture-tolerant, tear-resistant | Cosmetic bottles, shampoo bottles, chilled-food packaging |
| PP / PE / PET Labels | Strong adhesion, chemical-resistant, suitable for refrigeration | Water bottles, food pouches, clear plastic packaging |
| Clear Film Labels | Transparent, seamless look, premium aesthetic | Showcase packaging like clear bottles and jars |
| Foil (Silver/Gold) Labels | Glossy, luxurious, eye-catching | Premium goods, cosmetics, giftable snacks |
| Anti-counterfeit Labels (Hologram / VOID) | Tamper-evident, anti-counterfeiting | Cosmetics, electronics |
Tips for selecting the right product labels
1. Consider the packaging surface
Smooth surfaces adhere more easily; rough textures may require special adhesive.
2. Will it face moisture or cold?
For refrigeration or wet lines, use PVC, PP, or PET labels.
3. Should it be removable?
For promo stickers, choose an easy-peel adhesive.
4. What’s your brand image?
Premium = Foil / matte lamination
Value-oriented = Standard paper