In print marketing, "flyers" are one of the key tools that can reach your target audience directly with low cost. However, many businesses face the problem of handing out flyers that customers ignore or throw away immediately. The problem isn’t cost, but rather unattractive design. Today we’d like to share 6 Flyer Design Techniques to Capture Customers’ Attention that will help your flyers stand out and boost your sales!
Tip 1: Grab Attention with a Clear Headline
The headline is the first thing customers will notice. If it doesn’t catch their attention within 3 seconds, they may not read further!
- Use short, concise phrases like “Special Discount!” or “Free Today Only!”
- Use bold fonts and bright colors that contrast with the background
- Avoid long or complicated sentences. Example: “Introducing our new product at a special price” → Better: “New Product, Special Price!”
Tip 2: Use Images That Speak Instantly
A flyer filled only with text tends to look boring and fails to grab attention. Images are the most powerful visual hooks.
Image Selection Tips:
- Use real product photos, shot clearly with good lighting
- Choose images that match your target audience. For example, if promoting healthy food, use images of healthy people, not just dishes
- Avoid generic free stock photos or irrelevant visuals
Tip: Don’t forget to add Alt Text if using the flyer in digital media (e.g., websites) to support SEO
Tip 3: Keep Text Minimal but Meaningful
A flyer is not a brochure! The content must be concise and understandable in just a few seconds.
Organize Your Content:
- Highlight customer benefits, not just product features
- Use bullet points for clarity
- Emphasize Call-to-Action like “Call Now!” or “Claim Within 3 Days Only!”
Poor Example: “We are a premium-quality manufacturer with 10 years of experience”
Better Example: “New Product! Up to 50% Off for the First 100 Customers!”
Tip 4: Balance Layout for Easy Reading
Layout design greatly impacts readability and memorability.
Guidelines:
- Divide flyers into 3 sections: Headline / Content / Call-to-Action
- Use White Space generously for a clean look
- Avoid overcrowding every space with text or images
Suggestion: Design in A5 or A4 size and check clarity in both color and black-and-white for printing
Tip 5: Add Trackable Promotions or Offers
What makes customers keep a flyer is exclusive benefits they can get from it.
Examples:
- Show this flyer to get 10% off in-store
- Scan the QR Code to claim a free gift
- Spend 500 THB, bring the flyer to receive a freebie
Advantages:
- Customers see value in the flyer → less likely to throw away
- You can track flyer effectiveness based on redemption count
Tip 6: Provide Tangible Offers
- Specify promotions, time limits, or exclusivity, e.g. “For the first 100 customers only” or “Up to 50% Off”
- Use badge or label elements to highlight offers on the flyer
Conclusion: Flyers Are More Than Paper—They’re Sales Tools
If you design flyers with attention to detail, catchy headlines, clear visuals, concise messages, and attractive promotions, your flyers won’t end up in the trash. Instead, they will drive customers to your business and increase sales.
If you need professional flyer design and high-quality printing with free consultation, contact us at Tonchabub Printing, Chanthaburi – Affordable flyer printing with nationwide delivery!